Founded in 2018, we are an industry-leading content, data and analytics company serving all facets of the sports wagering and fantasy sports communities. By harnessing the power of collective intelligence, Sports Techs provides clarity on sports markets, and identify key trends to help inform smarter betting decisions. We have grown to become one of the world's largest sports technology companies.


To turn all data into meaningful Information.


Empower sports fans to enterprise organizations—with sophisticated research tools and indispensable resources.

right tile image

Our Team

Our team is comprised of industry experts who are masters in contemporary data and computer science. Using proprietary algorithms and machine learning, we not only provide the most up-to-date and accurate data, but also uncover data that’s available nowhere else.

Our Founder, CEO

Justin Peterson is our CEO and is a subject matter expert on all things big data & analytics. He brings a wealth of experience in Sportsbook management, especially during his stint in several sports betting companies. Justin graduated from The University of British Columbia and holds a degree in Economics (BSc). Prior to founding Sports Techs, he worked in Ladbrokes, William Hill, and Snowflake.

Jayden Wu

Chief Marketing Officer

Jayden Wu is the Chief Marketing Officer. He leads the product and industry solution value propositions, go-to-market approach, global brand, digital marketing, corporate communications, and government affairs. Prior to this, he spent 10 years in his previous job where he was instrumental in leading the product’s evolution from on-premises technology to establishing the product as the leader in cloud productivity services.

Jennifer White

Chief Operating Officer

Jennifer White is the Chief Operating Officer and she drives and further accelerates the company's transformation to the cloud by bringing together what creates the essential fabric of our company’s successful transformation: our people agenda, our systems, and processes as well as our capabilities to enable insights, innovation, and change both for the company internally and for our customers. She specializes in ideating, identifying & helping provide end-to-end solutions for real-world business problems; leveraging a range of concepts, some of which include Business Analytics, Machine Learning, NLP, Big Data Technologies, and Statistical modeling.

James Robertson

Chief Technology Officer

James Robertson is the Chief Technology Officer and he is in charge of the company's overall platform and technology development. He brings together Application Development, Data and Analytics, Integration, and Artificial Intelligence capabilities into one unified environment. James orchestrates the company's overall innovation agenda and builds new business models and market-driven innovations supporting our customers’ goals and long-term growth strategies.

Our Milestones